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SEO 2.0

How can you compare SEO now (2017) with that of around pre-2010? I've been out of the loop since 2012 and have little idea what really has changed.

SEO is getting closer and closer to just plain marketing.

CMS these days make technical SEO a lot more easier. But of course if you have technical knowledge, you can push it even further and optimize more than what the out of the box CMS can do. Knowledge of server settings also give you an advantage to fix response codes and page speed issues.

Everything on the content side of things, is just coming up with better content, and how that is measured is not necessarily based on grammar and spelling but more on other quality metrics, like do people like staying on the site? Do people link to it? Do many people talk about it? But of course good spelling and grammar will definitely help out in making people like your page. Length of content or number of keyword count or density is not really a factor to strictly look at, but of course if you do not use the keyword you are targeting, you cannot rank. And if your content is too short, it may not give enough detailed value to the user.

Lastly on links, it's all about trying to get links naturally, where you earn links from people that just want to link to you. So influencer outreach has been a big thing these past years since the Penguin update. Trying to find more people to influence to link to you.

So this is just my high level reply... of course we can dig more into the details and others can give their thoughts on that.

And also expect the people na kokontra sa lahat and will say things like:

Gumagana pa ang link wheel, ok lang ang PBN, nag cocontent spinning ako at submission ok naman, etc. etc. Yes in some cases, these techniques will still work in less competitive markets, outside the US, or in an industry where everyone does the same thing.

Quote from Benj Arriola on July 21, 2017, 12:40 pm

SEO is getting closer and closer to just plain marketing.

CMS these days make technical SEO a lot more easier. But of course if you have technical knowledge, you can push it even further and optimize more than what the out of the box CMS can do. Knowledge of server settings also give you an advantage to fix response codes and page speed issues.

Everything on the content side of things, is just coming up with better content, and how that is measured is not necessarily based on grammar and spelling but more on other quality metrics, like do people like staying on the site? Do people link to it? Do many people talk about it? But of course good spelling and grammar will definitely help out in making people like your page. Length of content or number of keyword count or density is not really a factor to strictly look at, but of course if you do not use the keyword you are targeting, you cannot rank. And if your content is too short, it may not give enough detailed value to the user.

Lastly on links, it's all about trying to get links naturally, where you earn links from people that just want to link to you. So influencer outreach has been a big thing these past years since the Penguin update. Trying to find more people to influence to link to you.

So this is just my high level reply... of course we can dig more into the details and others can give their thoughts on that.

And also expect the people na kokontra sa lahat and will say things like:

Gumagana pa ang link wheel, ok lang ang PBN, nag cocontent spinning ako at submission ok naman, etc. etc. Yes in some cases, these techniques will still work in less competitive markets, outside the US, or in an industry where everyone does the same thing.

Thanks Boss Benj. Having said those, I can say SEO in general now focus more on quality content. With that, how do you think late bloomers can catch up with those who already set their footings in their particular industry years ago?

Anyone in SEO, new-school or old-school should always be ready to adapt and change kahit sanay na sanay na sila sa ginagawa nila. On any day it can all change. And all the survivors in SEO are the ones that adapt quicker.